Maximizing the Impact of Your Election Signs

The main purpose behind a campaign sign is name recognition. In fact, political election signs  serve a few distinct purposes in a campaign: increasing name recognition, galvanizing voters, psyching out your opponent.

When designed correctly, a campaign yard sign can be an incredibly effective tool. The placement of your political campaign yard sign plus the reiteration of seeing it again and again can really raise knowledge of your campaign in the voting community. Also, adding political yard signs to an area in which the candidate is already well-received can boost your campaign’s ability to get out the vote.

The effectiveness of the best political sign depends on three things: timing, aim, and management.

Timing – It’s hard to increase name identification, so, unless there is a strategic or financial reason for postponing the placement of election signs, they should go up as soon as legally possible. Different cities, towns, and districts have different regulations, so do some research to find out the earliest possible date to start putting out your political campaign signs.

Aim – Aim well with your campaign. Know the outline of your district and stick to it unless you have a specific reason not to. Look for high traffic areas and storefronts where you could possibly display your campaign signs and banners. Be prepared for your political election yard signs to go missing. Have the proper people in place to restore your large quantity of election yard signs when they disappear.

Management – Finally, you will need to manage a team of friends, family members, or volunteers effectively. Have them search out new places that your political campaign signs could be displayed, like residences or storefronts. Going door to door to ask people if you can display your campaign election signs in their yard or store doesn’t hurt with your name identification, either.

To really maximize results, remember to use high contrast colors and large fonts. Use no more than five, big words on any yard sign. Time is of the essence. In only two to three words, your political campaign sign has to tell the public why you should be the candidate of choice.

At BC Lawn Signs, we’re always ready to help you create the signs that make a point.